Election Lore

  • Messaging and Demographics: Part 1

    You may find yourself passionate about one issue or multiple issues. Transforming that passion into a coherent message often involves narrowing or broadening your focus, depending on whether you’re addressing too few or too many concerns. Authenticity is key, but you are building a winning coalition. The essence of candidate coalition building lies in fostering…

  • Leveraging Voter Density for Building an Effective Voter Contact Strategy

    In any democratic process, voter engagement is essential for the vitality of the system. One crucial aspect of engaging voters effectively is understanding the distribution of voters across geographical areas, that is the voter density. Voter density provides invaluable insights into where efforts should be concentrated to maximize impact and achieve electoral success. Therefore, incorporating…