Election Lore

  • Messaging and Demographics: Part 1

    You may find yourself passionate about one issue or multiple issues. Transforming that passion into a coherent message often involves narrowing or broadening your focus, depending on whether you’re addressing too few or too many concerns. Authenticity is key, but you are building a winning coalition. The essence of candidate coalition building lies in fostering…

  • How Much Will It Cost

    A reasonable question when contemplating a run for a legislative office is: “How much will it cost to run a successful campaign?” Fortunately, the Georgia Campaign Finance Committee and the Federal Election Commission keeps track of those numbers for us. Lore assembles those numbers and builds a high level picture of the cost of running…