Election Lore

  • Messaging and Demographics: Part 1

    You may find yourself passionate about one issue or multiple issues. Transforming that passion into a coherent message often involves narrowing or broadening your focus, depending on whether you’re addressing too few or too many concerns. Authenticity is key, but you are building a winning coalition. The essence of candidate coalition building lies in fostering…

  • To Run or Not To Run: Part 1

    The decision to run for legislative office should consider the competitiveness of the race. Using the Lore App, creating profiles and analyzing election data can inform this decision. For example, in State House District 131, Lore indicates it’s a Republican Party stronghold, highlighting the primary election as the key focus for Republican candidates. This analysis…