Election Lore

  • Messaging and Demographics: Part 1

    You may find yourself passionate about one issue or multiple issues. Transforming that passion into a coherent message often involves narrowing or broadening your focus, depending on whether you’re addressing too few or too many concerns. Authenticity is key, but you are building a winning coalition. The essence of candidate coalition building lies in fostering…

  • Using Split Tickets to Build a State Level Party Plan

    Understanding the intricacies of split ticket voting in Georgia’s legislative districts is paramount for crafting effective state party strategies. This phenomenon reflects a diverse electorate willing to transcend party lines based on candidate qualities, policy stances, and local concerns. Such insights are indispensable for parties seeking to navigate the political landscape of the state. The…

  • Leveraging Voter Density for Building an Effective Voter Contact Strategy

    In any democratic process, voter engagement is essential for the vitality of the system. One crucial aspect of engaging voters effectively is understanding the distribution of voters across geographical areas, that is the voter density. Voter density provides invaluable insights into where efforts should be concentrated to maximize impact and achieve electoral success. Therefore, incorporating…

  • How Much Will It Cost

    A reasonable question when contemplating a run for a legislative office is: “How much will it cost to run a successful campaign?” Fortunately, the Georgia Campaign Finance Committee and the Federal Election Commission keeps track of those numbers for us. Lore assembles those numbers and builds a high level picture of the cost of running…

  • To Run or Not To Run: Part 2

    In part 1 of this series, you created a profile for a State House district that was a Republican stronghold. If you want to review how to create a profile, take a quick look at Part 1. In this post, we will look at a competitive district. Create a profile for a Democratic candidate for the…

  • To Run or Not To Run: Part 1

    The decision to run for legislative office should consider the competitiveness of the race. Using the Lore App, creating profiles and analyzing election data can inform this decision. For example, in State House District 131, Lore indicates it’s a Republican Party stronghold, highlighting the primary election as the key focus for Republican candidates. This analysis…