In part 1 of this series, you created a profile for a State House district that was a Republican stronghold. If you want to review how to create a profile, take a quick look at Part 1. In this post, we will look at a competitive district.

Create a profile for a Democratic candidate for the 50th State House District. Remember the role is Legislative Campaign.

Save your profile. Tap the blue My Campaign – 50 in the list of profiles. Then tap the 50th State House District Contest button.

As you did in part 1, tap the blue Competitive Analysis button. This action will take you to the competitive analysis page.

When you look at the assessment, Lore refers to the seat as a Swing seat. What this means is that seat has the potential, given compelling opposition, to switch back and forth between the Republican and Democratic Parties. Compelling is an important word to remember. Party branding will only take a candidate so far. Unappealing candidates only win when running in party strongholds.

In any case, the first thing you should note is that the Democratic Party base is much larger than the Republican Party base – 11,015 versus 8,740. The Democratic Party has the advantage in retaining the seat, but a Republican can overcome this advantage by winning the voters in the spread. Eroding the Democratic candidate’s base is a less likely scenario. Remember, the folks in the Democratic base when given the opportunity to vote for the best the Republican Party had to offer, voted for the Democratic candidate. It may be more productive to seek out those that didn’t vote, but that is the subject for another post.

Ultimately, what Lore aims to accomplish is to give you insight into what kind of campaign will be needed to win a seat at the table. That does not mean that you have all the answers now, but that you are now armed with the right questions. Also remember you can delete an unwanted profile by swiping left.